UEM Sunrise Bhd announced strategic collaboration with local and international brands in their efforts to solidify their urban liveability ecosystem concept in its flagship development, Kiara Bay in Kuala Lumpur (KL).

This first milestone of the integration of this concept will be bolstered by renowned brands such as AEON Big (M) Sdn Bhd, Starbucks Malaysia, Celcom Axiata Bhd, Telekom Malaysia Bhd (TM), TNB Energy Services Sdn Bhd (TNBES), TIME dotCom Bhd, and in collaboration with technology platform provider, WeChat, through their preferred partner APAC Venture Sdn Bhd, providing their services in Kiara Bay.

“Today, people are not just looking to buy houses. They want to live in a place that is convenient, connected and is a part of a larger community,” UEM Sunrise MD/ CEO Anwar Syahrin Abdul Ajib said in a statement.

“Hence, we are committed to conscientiously creating the most value for our customers to find their happiness through the consistent innovation in our product design and development.

“The collaboration that we are building today with these brands is a testament to that commitment. We are definitely very proud of them because they are experts of their respective industries and individually, their products and services contribute towards the collective ambition of making Kiara Bay a liveable city for all.”

Based on the international benchmark of the urban liveability standard, Kiara Bay has incorporated unique features into its development to create a community with a healthy and thriving environment.

These features can be grouped into six pillars: Mobility and sustainable accessibility, education and wellness, diverse and sustainable local economy, technology, culture and environment, liveable neighbourhood and inclusive communities.

AEON Big and Starbucks Malaysia will be the anchor tenants for the interim retail at Kiara Bay, while WeChat plans to set up a smart food ordering system which contributes towards convenience and lifestyle.

Celcom will work towards creating a digital ecosystem that is seamless for individuals, residences and businesses alike with its converged 5G solutions, which are expected to roll out as Kiara Bay’s development completes in 2023.

In the efforts to be environmentally sustainable, GreenTech Malaysia and TNBES are installing multiple electronic-vehicle (EV) charging stations around the 73-acre (29.5ha) development.

Fixed-line telecommunication providers TM and TIME have committed to providing complete fibre network solutions to meet customers’ demand for seamless high-speed Internet.

For security measures, auxiliary police are also readied to ensure safety in the area, hence, making it a desirable destination to experience life.

Last October, UEM Sunrise unveiled the master plan of its latest flagship project, Kiara Bay, that will be jointly developed with Melati Ehsan Holdings Bhd.

Located in the heart of Kepong, KL, this 73-acre integrated township offers elevated living by the waterfront given its proximity to the Kepong Metropolitan Park.

“Being next to a park is a key differentiator for Kiara Bay because of its green lung and lake access,” Anwar Syahrin added.

He also believes that this self-sustaining development is one that will be the icon of Kepong because it leverages UEM Sunrise’s experience as a master developer with landmark projects such as Mont Kiara, KL, and Puteri Harbour in Johor.

Kiara Bay’s first phase of development, which consists of the residential units, was launched last November and is targeted for completion middle of 2024. The Residensi AVA units have built-up areas ranging from 813 sq ft to 1,285 sq ft, priced between RM567,800 and RM 946,800.