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PETALING JAYA: Leading township developer LBS Bina Group Bhd (LBS) has been in high gear when it comes to pre-empting the uncertainties caused by the Covid-19 pandemic.

Even before the movement control order (MCO), LBS has foreseen the potential of digitalisation. While continuing to strengthen its mainstream platforms, LBS quickly transitioned into digital platforms to better reach out to its target audience, particularly to young house buyers.

The online platforms include virtual showrooms, websites, email marketing (EDM) and social media platforms, namely WhatsApp, Facebook, Instagram, and YouTube.

Before reopening its physical showrooms, LBS strives to bring the most realistic virtual showroom viewing experience to potential buyers. This was proven in early January 2021 when LBS launched their latest Virtual Property Page, where homebuyers get to explore all LBS’s existing properties in high definition from the comfort of their homes.

Despite the full MCO, LBS achieved a total of RM274mil worth of bookings from June 1 to June 28 June this year. As of June 28, LBS garnered RM601mil in sales with bookings in the pipeline of RM665.9mil.

LBS reintroduced its marketing campaign #DudukRumah Deals 3.0 earlier this month. Homebuyers also stand a chance to win more than RM445,000 worth of Duit Raya from the ongoing Raikan Rezeki Bersama LBS campaign and lucky draw prizes worth more than RM1mil. The campaign is set to end on June 30.

With the recent extension of Home Ownership Campaign (HOC) until December 31 2021, there is no better time to secure one’s dream home, thanks to the exemptions that will alleviate financial burdens for homebuyers.

“With the helping hand of government policies, creative campaigns, and efficient use of both mainstream and digital platforms, and ultimately, building homes that tick all the right boxes by fulfilling today’s market demand, I am delighted to mention that LBS has been seeing promising booking figures,” said LBS executive chairman Tan Sri Lim Hock San.

“This not only indicates that my team at LBS is building quality yet attainable homes but it’s also comforting to know that people’s dreams of owning their very own homes are being fulfilled despite these challenging times, and that’s what matters most,” he added.

News Source: STAR PROPERTY/ JOSEPH WONG, 30 June 2021

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