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LBS Bina Group Bhd recorded RM274 million worth of bookings from June 1 to June 28, 2021, amid the Full Movement Control Order (FMCO) period.

Executive chairman Tan Sri Lim Hock San said this was achievable despite strict movement control and standard operating procedure (SOP) all thanks to the group’s early adoption of digitalisation.

Lim said besides strengthening its mainstream platforms, LBS was quick to transition into digital platforms prior to the implementation of the Movement Control Order (MCO) in March last year to better reach out to its target audience, particularly to young house buyers.

“With the helping hand of government policies, creative campaigns, and efficient use of both mainstream and digital platforms, and ultimately, building homes that tick all the right boxes by fulfilling today’s market demand, I am delighted to mention that LBS has been seeing promising booking figures,” Lim said.

LBS garnered RM601 million in sales with bookings in the pipeline of RM665.9 million year to dateas at June 28, 2021.

Lim said, before the reopening of physical showrooms, there was a virtual showroom viewing experience for potential buyers.

This was in early January this year when LBS launched its latest Virtual Property Page allowing homebuyers to explore all of the company’s existing properties from the comfort of their homes.

In June, LBS introduced its #DudukRumah Deals 3.0 marketing campaign and homebuyers were able to secure their dream home with a booking fee of just RM200.

Lim said with the recent extension of the Home Ownership Campaign (HOC) until December 31, 2021, there is no better time to secure one’s dream home thanks to the exemptions that will alleviate financial burdens for homebuyers.

LBS, which has sizeable land banks spread across Malaysia, will continue to grow in stature and strength, through replicating townships such as Bandar Saujana Putra to other parts of Selangor, including KITA @ Cybersouth in Dengkil, and LBS Alam Perdana in Bandar Puncak Alam.

Beyond property development, LBS is also venturing into retail management, hospitality, and tourism.

News Source: New Straits Times / sharen@nst.com.my , 5 July 2021.

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