‘Becoming Trader Joe’ Review: The Secrets of His Success
To determine what products to sell in his stores when he began his business a half-century ago, Joe Coulombe applied what he calls the Four Tests: “high value per cubic inch; high rate of consumption; easily handled; and something in which we could be outstanding in terms of price or assortment.” That’s how Trader Joe’s...
- By srec
- January 11, 2022
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